The Best Staffing Website Leverage Targeting Technology: Remarketing
Upgrading or overhauling your staffing website in 2019?
A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site won’t drive sales and qualified applications unless it keeps people coming back again and again.
Remarketing can help you generate repeat visits – and increase conversions.
Remarketing uses targeting technology that allows you to stay at the forefront of your previous visitors’ minds in a cost-effective manner.
How does remarketing work?
Have you ever visited a website for a car manufacturer? And then all of a sudden, everywhere you look online you keep seeing that same car you were checking out? That’s remarketing! Essentially, remarketing uses technology to tag visitors to your site, and then serve targeted ads to them when wherever they go on the internet.
This form of advertising is the most cost-effective marketing tactic in the staffing industry. For less than one penny per ad impression (on average), you can stay top-of-mind with previous website visitors.
Three remarketing campaigns to leverage:
Want to give it a try? Here are three proven ways to drive more targeted traffic back to your website – so you can generate and fill more orders:
- Remarket to all site visitors. At a minimum, a general remarketing campaign is key aspect to help increase brand awareness and keep you top-of-mind. Invest in a general remarketing campaign that would appeal to all site visitors (candidates or employers) to help convey your brand and key differentiators.
- Remarket to employers/prospects. Expand your marketing to include a campaign that offers tailored messages to appeal to employers who have viewed your employer-focused pages on the website. This technology allows you to drill down and show focused ads based upon the page a visitor views. If a prospect explores your employer pages to learn more about your service, you can deliver ads that reinforce the information they explored. Highlight your employment services, types of positions you recruit for, or competencies that set you apart in the market.
- Remarket to job board visitors. Launch a remarketing campaign delivering focused messaging that appeals to today’s job candidates. Have the campaign target individuals who have explored the job board or candidate-sections of your website. Returning candidates are 2x more likely to apply for a job then first-time visitors, so structure your messaging to align with the reasons candidates should work with you (what do you offer?), and/or the reasons they look for a new job (Do they hate their boss? Does their current pay stink?).
Increase your reach. Stay top-of-mind.
Remarketing campaigns are an extremely cost-effective and highly automated way to ensure your employers and job seekers remember your agency and how you can help. Whether you’re in the process of developing a new website in 2019 or just launched a site, adding remarketing to your website will help you stay top-of-mind, reinforce branding and drive conversions.
Photo courtesy of Andrew Neel.