But wait, you say. I am not an EU citizen, why am I getting barraged with emails? Well, it turns out it is pretty darn difficult to determine who is an EU citizen and who is not, based on existing data. After all, thousands and thousands of EU citizens currently reside in the US, and thus, using an address may not be enough. So, companies are playing it safe; and I applaud it, and so should you.
While I, like many IT professionals, am not comfortable with all the gray areas (what exactly does a legitimate business need to store personal data?), I do think the technology industry needed a jolt to remind us all that we have a responsibility to protect the data we control. So, again, I say… thanks, GDPR from all of us in the USA.
Photo courtesy of Kevin Dooley.