Is your website producing all the results it could (and should) for your firm?
Maybe it’s time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no longer accurately convey your company’s core message, vision, and services. And within just a few years, your website can begin to look dated.
So as 2019 eases into its final months, 2020 looms on the horizon with new takes on design and graphics that will make clients and candidates alike take notice. Below, I share a sneak peek into the future of staffing website design:
Say what you want to say: simple, to the point, large and in charge. Get your points across with billboard bravado and succinct accuracy. Whether you choose a fearless face through color, concept, typeface or illustration is up to you, but rest assured, 2020 will be loud and proud.
Keep It Moving
Another trend that began to dance into the spotlight in 2019 is kinetic design. This can be achieved in a literal sense with videos and interactivity, or in a simpler static visual manner with dynamic patterns, organic shapes, and text on paths that lead you to a bright spot in your day.
Back to the Future
While never fully out of style, retro design is having a moment. Whether it’s the post-modern timelessness of Saul Bass style chunky shape language or a hearkening to the simple and clean design style of the early 1930s, vintage typefaces and layouts will be a feel-good staple in 2020.
Smooth Grades (Gradients, that is)
The gradual shift of one color into another has been a popular design tactic for a few years now and doesn’t appear to be going out of style anytime soon. A little can go a long way from giving a flat design more depth to injecting some retro-futuristic 1980s flair and excitement into your life.
Mint. Cherry. Strawberry. Blueberry. No, not just great ice cream flavors; look for these popular hues in your local ads. Smooth pastels and pops of gold give a cool feel to the coming year’s fresh takes on color combos.
Your staffing website is your director of first impressions. It’s a 24/7/365 sales rep. A recruiter. And an essential part of delivering a great customer experience. If you’d like to learn how your staffing or recruiting website could do more for your business:
Download our free eBook: Staffing Websites: Strategies for 2020 and Beyond
Or, connect with a marketing educator today!